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January 26, 2017

ACI : Online Video Campaign

At Doncaster Cables we fully support the Approved Cables Initiative (ACI). The aim of the ACI is to investigate, address and remove unsafe, non-approved and counterfeit cables from the UK market place.

The ACI has developed an online video campaign to highlight the dangers and problems contractors and installers can face with sub-standard cable.

The campaign which launches this week (Wednesday 25th January) to the cable supply industry has been developed around three themes and will grow into a collection of animated videos as part of the ACI's further involvement in content marketing.

Launching with three messages - Dressed to impress tells the viewer that some cables are deliberately under specified when produced; Speak the right language highlights the fact that what's written on the cable may not be what you buy; Better behaved cable spells out that if the purchase doesn't feel right then it probably isn't.

You can view these videos below.

Doncaster Cables would like to take this opportunity to remind people that for advice on suspect cables or for further information you can visit the ACI official website at

ACI : Dressed to impress - some cables are deliberately under specified when produced

ACI : Better behaved cable

ACI : Speak the right language

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